Every brand has a voice online. A "personality style guide" should be developed to promote consistency. We don't want to convey multiple personalities once the online identity has been established. Above all, we must be transparent and believable. This is how we earn influence.
For information on influencing, go to www.conversationprism.com to find out what to look for, how to follow influencers, etc.
Thanks to Mr. Solis for this informative session! You can e-mail him at brian@future-works.com.
Next up: Lunch! I know my stomach is growling, how about yours?
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