Kum bah yah: Journalism, marketing and PR?

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PR Readings From Academia

Do you know where to find the latest academic research in our field?  Do you feel like reading some dense but important prose? In case you are not familiar with some of the industry journals, three of them are described below, with a list of others to check out.

Happy reading!

 

* Public Relations Journal, published by PRSA:

Public Relations Journal

About: The Public Relations Journal, published by the Public Relations Society of America (PRSA), is an open-access electronic research journal focusing on the fields of public relations and communications. Its purpose is to facilitating the transfer of knowledge from the educational community to the professional community. As an academic journal, it is dedicated to the open exchange of information. As an open access journal, the research is available to all readers without the need to purchase the articles. All articles undergo rigorous objective academic review. An editorial review board of noted educators and public relations executives reviews articles submitted to the Journal.

* Public Relations Review:

 

Get a sample online issue of the Public Relations Review, “A Global Journal of Research and Comment”:

Public Relations Review

About: The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.

* Journal of Public Relations Research:

Journal of Public Relations Research

About: Editorial Scope: The Journal of Public Relations Research publishes research that creates, tests, or expands public relations theory. Manuscripts may include: examinations of why organizations practice public relations as they do and how public relations can be conducted more effectively; analysis of public relations publics; scholarly criticism of public relations practice; and development of the history, ethics, or philosophy of public relations. Two kinds of articles can be submitted: reviews of major programs of research (up to 35 manuscript pages) and reports of original research (up to 20 manuscript pages). All methodologies are appropriate, including social scientific, historical, legal, philosophical, and critical. The Journal is produced for the Public Relations Division of the Association for Education in Journalism and Mass Communication (AEJMC) in cooperation with public relations educators in the International Communication Association, National Communication Association, Public Relations Society of American, and International Association of Business Communicators. 

PLUS:
According to Wikipedia (I know, not 100 percent reliable, but let’s give it a try!), the following  is a list of additional peer-reviewed, English language academic journals in public relations.

• Asia Pacific Public Relations Journal, Deakin University, Australia
• Case Studies in Strategic Communication, University of Southern California, United States
• International Journal of Strategic Communication, International
• Public Relations Inquiry, Sage Publications, United Kingdom
• PRism, Massey University & Bond University, New Zealand
• Teaching Public Relations, Association for Education in Journalism and Mass Communication, United States
• Journal of Communication Management
• Corporate Communications: An International Journal

 

Social Media Corner: Turn the Negative Around

Social media channels have proven to be an effective way to communicate with clientele. From rating your business on Google to leaving a review on Facebook, social media has empowered customers to be your biggest fan or your biggest critic. So what do you do when a customer posts a negative comment about your client or business? Knowing how to respond appropriately can help you resolve the situation and keep your online reputation from being tarnished. Here are five tips to help you handle negative comments:      

 

1.      Monitor online presence: Keeping track of comments on your company’s social media pages and review sites needs to be a priority. The quicker you see a negative comment, the faster you can take the necessary steps to handle the situation. 

2.      Train social media managers appropriately: When training the person who is in charge of responding to online comments, be sure you provide them with the same tools and expectations as you would a customer service representative. When working online, it is easy to forget that we are dealing with a human behind the username and computer screen.   

3.      Keep calm and stay focused on resolving the situation: No one likes to read negative comments and your first instinct is probably to get angry, defensive or just delete the comment altogether. These tactics will only give more validity to your customer’s complaints and will not help to resolve the situation. 

4.      Quickly acknowledge the complaint publicly, but make further conversation private: Quickly acknowledging the complaint will appease the customer by letting them know that they have been heard and it will also greatly diminish any damage to your company’s image. Simply apologize and let them know that you are going to take care of the situation and nicely ask them to contact you privately to discuss their concern in further detail.

5.      Report inappropriate or invalid complaints: There are situations when acknowledging certain people’s complaints is not going to get you anywhere. From disgruntled former employees to anonymous users who are just looking to get a reaction, sometimes it is better to not engage. If you feel a review or comment is offensive or completely invalid, delete it and report the user and the comment. If you are able to, block the user from your page.

 

            Receiving criticism in any form is never easy, but taking these few steps when responding can turn a negative into a positive for your company.      

    

'Planning with Pynn' at PRU!

The Florida Public Relations Association’s 2015 Public Relations University conference is right around the corner. Visit www.fpraswfl.org for information or to register.

Another great speaker has joined our exciting line-up: Roger Pynn, APR, CPRC!

Pynn is president of Curley & Pynn Public Relations & Marketing Communications. He co-founded the firm in 1984 after both corporate and agency public relations positions.  He started his career with the Orlando Sentinel where he was a reporter and editor.

A past president of both the PRSA and Florida Public Relations Association chapters in Orlando, he received the Outstanding Public Relations Professional award from FPRA in Orlando in 1987 and in 2009 received FPRA’s John W. Dillin Award.  He is the 2015-16 State President of FPRA and is the past chair FPRA’s Counselors Network, made up of senior practitioners who have earned the designation Certified Public Relations Counselor.

For his presentation at the 2015 PRU, Pynn will focus on the principles of good planning. Be a good planner and register now! Early bird rates expire on September 8. The conference will be at Florida SouthWestern State College, 8099 College Parkway, Fort Myers, 33919 from 8:30 a.m. to 4 p.m. Doors open at 8 a.m.
This year we are celebrating the 30^th anniversary of the Southwest Florida Chapter of FPRA. Our theme is “Thirty Years of Slicing the PR-RPIE.”

Don't miss it!

See who's coming to PRU

 

Kissimmee Utility Authority

VP of Corporate Communications

Joins 2015 PRU

Chris Gent, APR, CPRC, Vice President of Corporate Communications for Kissimmee Utility Authority, is our official “Evaluation” speaker.

For the 2015 PRU conference, “Thirty Years of Slicing the PR-RPIE,” each of our expert speakers are addressing one aspect of the RPIE model (Research, Planning, Implementation and Evaluation). 

Gent oversees communications, marketing, advertising, media and public relations, employee outreach, special events and corporate philanthropy for Florida’s sixth largest municipally owned electric utility. He has been a member of FPRA since 1994 and served 11 years on the FPRA state board of directors, including nine years on the executive committee.

Chris spearheaded the FPRA conference blog in 2006, 2007, 2008, 2010 and 2011. He is a past president of the Orlando Area Chapter and received FPRA’s Doris Fleischman Award in 2001 and Member of the Year in 2011. He earned his bachelor’s degree in communications from the University of Central Florida and master’s degree in strategic public relations from The George Washington University in Washington, DC, where he graduated as valedictorian in 2011.

Chris not only serves as FPRA’s immediate past president, but also sits on the boards of the Kissimmee/Osceola County Chamber of Commerce, Florida Hospital Community Advisory Board, Community Vision, Leadership Osceola County and Kissimmee Main Street.

The 2015 Public Relations University workshop will celebrate the 30^thanniversary of the SWFL chapter of FPRA on Thursday, October 8 from 8:30 a.m. to 4 p.m. at Florida SouthWestern State College, 8099 College Parkway, Fort Myers, FL 33919. Doors open at 8 a.m. Registration is now open at www.fpraswfl.org. Early bird rates expire on September 8!