Beckie Reeves has been the Marketing Director for
Frantz EyeCare for 15 years and has been instrumental in helping the offices of
Dr. Jonathan Frantz grow into one of our areas’ most well-known and respected
eye care practices. Beckie’s background in healthcare marketing started in her
home state of Ohio where she was Communications & Marketing Director for
Good Samaritan Medical Center in Zanesville, OH, for more than 20 years.
Going from a mid-sized hospital with a multitude of
responsibilities involved in heading up a four-member communications team, to
utilizing her skills at a busy multi-specialty eye care practice, Beckie has
found the achievements and challenges very similar, albeit much more hands on
in her current position. She especially
enjoys working with the 100+ patient-focused staff members (including 11
doctors) at Frantz EyeCare and constantly reinforces with them the need to
exceed patient expectations. Among her
many responsibilities at Frantz EyeCare, she creates the advertising and PR
campaigns, manages all of the media buys for the practice, writes a weekly
employee newsletter, and creates patient forms and collateral materials for the
many services the practice provides for its patients.
Beckie’s department at Frantz EyeCare also includes
an Outreach Coordinator who serves as the liaison with referring doctors and
facilitates health fairs and exhibits throughout our SWF service area, and an
Online Marketing Specialist who handles all of the social media, website, SEO,
email marketing, and video production for the practice. Ophthalmology is a
highly competitive business in SWF and Beckie and her team constantly look for
ways to differentiate Frantz EyeCare from the many other eye care practices. Working
for a medical director and eye surgeon like Dr. Jonathan Frantz, who is always
on the cutting edge of technology, and who appreciates the value of PR and
marketing, helps give her team the means to make that happen.
Before joining Frantz EyeCare, Beckie had the
opportunity to work with Susie Bennett for two years. That experience was an
excellent transition from Ohio into the PR and marketing arena in SWF.
Beckie studied Journalism at Ohio University in
Athens and Zanesville, OH, and attended a two-year healthcare management
program while working at the hospital. With an ever-present thirst for
learning, she finds the programs offered at FPRA meetings to be an excellent
resource for keeping up to date in the world of communications, not to mention
the many friendships that she has made throughout her nearly 16 years of
membership.
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