October Member Spotlight

Member Spotlight

In honor of National Women Owners of Small Business Month, we caught up with Teri Hansen, APR, CPRC to learn more about her and her company, Priority Marketing.

Teri Hansen, APR, CPRC
President and Creative Director
Priority Marketing

Teri Hansen founded Priority Marketing of Southwest Florida, a full service marketing and public relations agency, in 1992. A very hands-on business owner, she serves as    president and creative director of the firm. An experienced and dynamic leader, she has earned a reputation for exceptional integrity, creativity and spirit. During her career, she has received many personal honors, and her team's work is continually recognized as the best in the industry locally, nationally and internationally. Teri holds a bachelor's degree in business from the University of South Florida and the Universal Accreditation in Public Relations (APR). She is also a member of the Florida Public Relations Association's Counselor's Network and has served as a leader on this organization's state executive committee. She is currently on the board of Builders Care - a nonprofit charitable organization that provides emergency repairs and construction services to elderly, disabled and economically disadvantaged people, Habitat for Humanity, and a community advisory board member for BB&T bank.

Prior to starting her own business, Teri worked served as marketing director for Westinghouse Communities, Inc. (WCI Communities) and as community service director at WINK TV.

The philosophy I try to live by:
Be grateful for every day, don’t put off doing the things you want to do, and love the moment you are in.

Why YOU Should Attend This Year's PRU

PR conferences cost at least $200 a day, plus hotel, plus food, plus travel and the costs may not end there. Here are some more reasons you should attend this year's PR University!

PRU provides you with the knowledge and networking you need at a price you can afford! For $75 PRU offers something everyone can benefit from and includes lunch!

1. Non-profits –It’s no secret that a good PR team can help non-profit organizations flourish.

2.  Interview tips – We all can be better at interviews!

3.  Understanding trademark and copyright law – How to keep from violating it and when you need to use it.

4.  Sports Marketing – Mixing PR, marketing, and production skills, and learn the inside scoop on some of the biggest and most unique events in America from the man who produces them.

5.  Traditional media – It still exists and we need to learn how to use it in the 21^st century

6.   Event execution and crisis planning – What you need to know to plan for all the eventualities

7.  The importance of visuals to social media – It’s much more than words.

 

Southwest Chapter FPRA's Third Annual Merry Mixer!!

Thursday, November 29, 2012

6:30p.m. – 9:00 p.m.

Join us as we celebrate the upcoming holidays with great food, cocktails, music, and cheer!  A silent auction will be held from 7:00 p.m. until 8:00 p.m. to raise funds to support our FGCU student Chapter scholarships, professional scholarships, and community professional development series.  Cost to attend is $15 per person for members and non-members.  Please register at www.fpraswfl.org to spend a fun-filled evening with us!

Thank you to our current sponsors: Art of the Olympians, JJ Taylor Distribution, Costco Wholesale, Riversedge Lifestyle Photography, Jack & Michael Elias, Inc., and New Beginnings Events.

PR University Schedule is Up!

There's still time to register for PRU-2012

"Pump Up the Volume!"

See schedule details below:

It's almost time for PRU! Register today!

PR University
"Pump Up The Volume"
Thursday, November 8
8:30 a.m.— 3:30 p.m.
Embassy Suites
10450 Corkscrew Dr., Estero
Sponsored by PKE Marketing & PR Solutions and The News-Press Media Group

Register today!

 

Full Day Registration 

Members: $75  Non-Members: $90

 

Lunch Presentation—Learn more about the exciting industry of sport marketing from one of the industry experts as John Korff joins us for a second presentation. As the owner of numerous pro golf and tennis tournament, major marathons and triathlon, balloon and music festivals, Korff says he is in the business of other people’s entertainment. Mixing PR, marketing, and production skills, learn the inside scoop on some of the biggest and most unique events in America.

         Lunch Only Registration 

         Members $25  Non–Members: $30

Morning Sessions

Insights to Nonprofits –

Lydia Antunes Black the Executive Director at Lee County Alliance for the Arts (www.artinlee.org). A self described “nonprofit junkie”, Lydia believes the arts are essential to the quality of life and economic prosperity in Lee County. Lydia earned a Masters degree in Nonprofit Management and undergraduate degrees in Political Science and Communications. She is an active community volunteer and proud member of Rotary Club of Fort Myers and the Junior League among other community organizations. Lydia was recently named as a Gulf Shore Business 40 under 40 recipient, a FL Weekly’s 2010 Power Woman, one of Gulf Shore Business Influential Women and a News Press Person to Watch.

Interview Tips and Techniques -
Since 2002, Chris has anchored and reported on many different types of stories for WINK NEWS from investigations to breaking stories to Hurricanes Charley and Wilma. Chris also covered the aftermath of Hurricane Katrina from the Northern Gulf Coast. Chris' investigation into FEMA's underpayment of flood insurance claims after Hurricane Charley was widely used on Capitol Hill in attempts to reform the way flood insurance compensates hurricane victims.

In his nearly 20 years in television journalism, Chris has also covered such major events as the 9/11 attacks, Presidential Debates in 2000, 2004 and 2007, Pope John Paul II's visits to the United States, and the death of NASCAR legend Dale Earnhart.Chris holds a Masters Degree in Business from Pepperdine University and an undergraduate degree in both Economics and Broadcast Journalism from The American University in Washington DC. Before working in television, Chris was a business and financial consultant in Los Angeles.

Chris Cifatte anchors WINK NEWS NOW at 5, 6, 10 and 11 p.m. weeknights.Chris co-anchors WINK NEWS NOW at 5 and 6pm with Lois Thome, and WINK NEWS NOW at 10 and 11pm with Stacey Adams.

Trademark/Copy Right Law – What you need to know to protect your brand –

The Livingston Law Firm – We are joined by Edward M. Livingston and has more than 30 years of experience in the practice of law. He is Board Certified in Intellectual Property Law by the Board of Legal Specialization and Education. Certification recognizes those attorneys who possess the highest level of knowledge, skill, character and ethics in their areas of focus. Bryan Loeffler is an associate with the Livingston Firm and is a Registered U.S. Patent Attorney who concentrates his practice in patent law and other areas of intellectual property law, including trademarks/servicemarks, trade dress, trade secrets, copyrights, and litigation.

Lunch Presentation: Sports Marketing – John Korff

Learn more about the exciting industry of sport marketing from one of the industry experts.  As the owner of numerous pro golf and tennis tournament, major marathons and triathlon, balloon and music festivals, Korff says he is in the business of other people’s entertainment.  “I am just the wedding planner.”  Mixing PR, marketing, and production skills, learn the inside scoop on some of the biggest and most unique events in America.

About John: John Korff, owner of New York based Korff Enterprises, has been in the sports and event management business since 1978.  Korff, a graduate of Harvard Business School, currently live in New York City.

Korff event properties (owned or operated) included the A&P Tennis Classic, the annual women’s warm-up tournament the week prior to the US Open.  Champions include Chris Evert, Tracy Austin, Martina Navratilova, Monica Seles, and Steffi Graf among others.

The company currently owns the 30^th annual Quick Chek New Jersey Festival of Ballooning, the largest summertime hot air music and balloon festival in America.

Korff also owns the 13^th Aquaphor New York City Triathlon and the Ironman US Championship both held in New York City.  These are the two fastest sold-out triathlons in America.

The company has managed over 10 PGA, LPGA, or Senior PGA golf tournaments nationally.  Currently, the company manages a senior golf event in Honolulu. 

On the lighter side, Korff manages a Stiletto Run in Central Park and the Race across America for ABC’s Live with Regis & Kelly.  Korff also organizes an Underwear Run in Central Park which holds the Guinness Book of World Records for most people assembled in their skivvies.

Afternoon Sessions

A Look at the New York City Triathlon – Event Execution and Crisis Planning

A more in depth look at how the New York City Triathlon went from 634 people to the most popular Triathlon in America in just ten years.  A shrewd and humorous combination of the right event in the right city combined with a clever marketing plan.  Korff turned a one day triathlon into a four day event including the sport’s largest expo, a diaper derby, doggy dash, and New York Underwear Run lead by the famed Naked Cowboy.  The race is held in the heart of Manhattan – the city that never sleeps.

The Power of Social Media - Rafael Sangiovanni

Social Media Strategist at RBB PR’s Digital Park will discuss the growing importance of visuals to the social media experience. That ties into using Pinterest for brands, best practices for Facebook, recent changes to Twitter and even LinkedIn, all which reflect the power of visuals.

Advanced Registration Required. No shows will be billed.
Partial scholarships are available for non-profit agencies. For details, contact Carla Ulakovic or Michelle Nagel

I can't live without...

Harvest Program

By Phyllis Erhowsky

If time tracking and time management are key factors in your professional life, Harvest can make that process so much easier.  We used to track our time manually on Excel sheets and then transfer to reports and invoices at the end of each month.

With Harvest:

-You and your staff can simply enter time for each project on the web-based program, or set it to start and it will keep time for you.

-You can allocate time to various categories and bill accordingly at different rates.

-You can get a full report 24/7 by time frame, by client or by employee.

The result for me has been a reduction in end of month invoicing from six+ hours down to about 45 minutes, allowing more precious time for strategy, creativity and doing the things we are passionate about doing.

To learn more about the Harvest Program, visit their website where they offer a 30-day trial for new clients:

http://www.getharvest.com/pricing

Membership Renewal Doesn't Have to be Spooky!

October is when we really start to think about the change of season as we anticipate Halloween, Thanksgiving and other holidays. It's also when FPRA does their membership renewals! Don't miss out and get spooked by the deadline (Oct. 31). 

Renew now and get ahead of the game. The application has changed this year so if you need a copy, feel free to contact Samantha Scott, APR at samantha@getpushing.com or grab a copy from the state website www.fpra.org.

 

Job Opportunities: Edison State College

Edison State College is expanding its marketing team.

They are looking for three PR/Marketing coordinators and one graphic artist/creative coordinator. All the information and prerequisites can be found on their website at: http://www.edison.edu/humanresources/jobdescriptions.php  Anyone interested, please scroll down to these titles to apply.

Applications are being accepted until Oct. 24.

October Luncheon Recap: Radio Panel

Our October meeting featured a panel full of information about the past and present of the radio industry, and how we as PR professionals are able to maximize the use of their services .  Robert Hallman, Dawn Krause, and AJ Lurie from Beasley Broadcasting talked about how the radio industry has been impacted by social media, streaming music sites, and satellite radio, and how they are able to help their clients maximize the effectiveness of radio advertising and promotions.  Some of the benefits they offer to listeners, outside of great music and interesting DJs/hosts, include the fact that listening to their local radio station is free, they have local connections, and they impact the surrounding community.  It is a great resource to use as PR professionals to promote our programs, events, and campaigns because we reach the local audience that wants to know what is happening where they live, how they can get involved, and how they can make a difference.  The panel also asked that we reach out to them if we can offer any advice to them on what we want or how they can improve what they offer.  They want to form relationships with us and our clients and businesses.

If you or your business is interested in contacting any of our guest speakers, please take advantage of that opportunity!

Robert Hallman - Robert.hallman@bbgi.com – (239) 495-2100 ext. 2140

AJ Lurie – aj@bbgi.com – (239) 495-2100 ext. 2517

Dawn Krause – (239) 495-2100

Thank you to Owen-Aims-Kimball for sponsoring this event!

President’s Word

I can’t believe that it is already October!  This year has flown by, as it seems every year does.  Knowing how fast paced our lives can be, it can sometimes be a challenge to utilize all the professional development opportunities we see around us.  As PR professionals, our organizations, clients, and businesses rely on us to stay abreast of the current trends and activities that may affect them in their day-to-day business operations.  Over the last few years I have heard many PR pros say they have taken on more responsibilities while also managing the projects and programs they have overseen for years.  These busy schedules make it hard to attend seminars or take additional courses on what is happening in the market and economy.  This is why your membership to FPRA is even more crucial and beneficial than ever before!

The 2012-2013 Board and Leadership team are working hard to make sure that you are getting the most out of your FPRA membership with monthly programs and additional PR opportunities.  Through programming, accreditation support, recognition, and interfacing with other local professional groups, our members are able to make new connections while learning about topics they find interesting and helpful in their daily professions. 

The next opportunity for members will be PR University on Thursday, November 8.  This full day event offers you a chance to hear from multiple speakers on a variety of topics, somewhat like a mini-conference.  The speakers at this event will connect you with principles, tactics, and the latest trends in communications.  Topics will cover crisis communications, trademark and copyright laws, changes in social media, and more.  Guests are able to attend the full-day event from 8:30 a.m. to 3:30 p.m., or they can enjoy a special lunch presentation at a lower rate. 

Partial scholarships to PR University will be available for non-profit agencies.  To learn more, contact Carla Ulakovic at carla.ulakovic@gmail.com or Michelle Nagal at m@michelleinnovation.com. 

In addition to PR University, we will have a Merry Mixer event on November 29 – a fun time to get together and socialize while preparing for the holiday rush!  We will have a silent auction to help raise money to support our FGCU student chapter scholarships, professional scholarships, and community professional development series we offer at no cost to area non-profits.  So, on top of great company, you have a chance to walk away with some awesome items for yourself or the people on your holiday shopping list.

Stay tuned for more great events coming at the start of 2013, we already have many exciting events lined up that I know you will love! 

Have a great October!

Social Media Corner: Coming Face to Face with Someone Who Doesn't See Eye to Eye with You or Your Company...on the Internet

 By Jessica Boles

This morning I logged onto my agency’s Facebook page only to find the very first negative post we have ever received on the page since its creation three years ago. Needless to say, I was distraught. What should I do? Delete the post before anyone sees it? Respond with an over the top, but insincere apology? Ignore it?

These are all common mistakes that social media managers make repeatedly. The one right action to take is to show appreciation for the comment, offer an apology and then add a solution. As a social media manager, you need to address the comment and try to pacify the person posting it. By facing the criticism head on and not deleting or ignoring the post, you will show your willingness to improve or solve the matter at hand.  A public response will hopefully offset the negative comment and prevent your friends or followers from only seeing one side of the story. Following these ideas will offer more perspective on your company’s point of view and hopefully turn that person from an unhappy client to  one that is singing your praises.

There will always be people out there that disagree with your company and have negative comments they feel they need to share with online constituents. How you react is the key factor in managing your online social media effectively. Being a social media manager, you need to be able to handle the bad as well as the good. A negative post or comment will not ruin you, but how you deal with it will show your true professionalism.